Director, Marketplace Product Sales

Company: Shorelight
Location: Miami
Posted on: November 8, 2024

Job Description:

Director, Marketplace Product SalesLocation: US Remote (Miami, FL, Salt Lake City, Utah or Chicago, IL)About UsShorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.Job OverviewShorelight is seeking a dynamic and results-driven Director, Marketplace Product Sales, to lead our marketplace sales strategy. The ideal candidate will have a strong understanding of marketplace dynamics, exceptional sales skills, and a passion for driving product success within the higher education industry. He/She/They will be responsible for developing sales strategies, managing product performance, and collaborating with cross-functional teams to enhance our marketplace offerings.The Director, Marketplace Product Sales is responsible for leading our Marketplace sales strategy for our growing suite of non-academic products and services. This role will also involve leading and managing a global product sales team. The person in this role must have a deep working knowledge of Shorelight's non-academic products and consumers to help drive our go-to-market strategy, product development, and positioning. He/She/They must possess strong international education industry knowledge, an entrepreneurial mindset, and a deep understanding of the student experience. The ideal candidate will have demonstrated success in leading the sales strategy for a new business line. The role reports to the Senior Vice President, Marketplace.Essential FunctionsSales Strategy & Planning

• Develop and execute comprehensive sales strategies to drive customer acquisition, engagement, and retention for all non-academic products.
• Track and analyze sales metrics, providing insights and recommendations to improve product performance.
• Prepare regular reports on sales performance and marketplace trends for management review. Analyze market trends and the competitive landscape to identify opportunities for growth.
• Establish processes and procedures for maintaining maximum levels of competitor awareness, product knowledge, and market intelligence.
• Collaborate with the Marketplace and Marketing teams to ensure alignment between marketing efforts, product features/updates, and sales.Customer Engagement
• Build and maintain strong relationships with key customers and partners in the marketplace.
• Conduct market research to understand customer needs and preferences, adapting strategies accordingly.
• Travel to attend outreach activities, seminars, conferences, meetings, and training events to assist key accounts and student pipeline management.People Management
• Recruit, develop, and retain team members to ensure productivity and engagement.
• Engage in talent management activities such as goal setting, performance evaluations, stay interviews, development planning, and ongoing feedback to develop team members and achieve organization goals.
• Provide coaching, counseling, and corrective action (when necessary) to team members.
• Foster a culture that reflects Shorelight's values.Security
• Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures.
• Take responsibility for any Shorelight assets assigned to you.
• Promptly report any security events, incidents, or weaknesses to Shorelight Security.Minimal Qualifications
• Bachelor's degree.
• 5+ years of experience in a sales manager position within the international student recruitment space.
• Strategic-minded and sales-driven, with a strong drive for results and pressure resilience.
• Strong leadership skills and ability to inspire and manage a global sales team.
• Superior verbal, interpersonal, and communication skills, including the ability to interact effectively across the globe.
• Ability to collaborate effectively across departments and with external stakeholders.
• Eligibility to work in the US without sponsorship.
• Willingness to travel up to 50-75%.Preferred Qualifications
• Experience working with international students.
• Experience working in a startup or the launch of a new business line.
• Existing network and relationships within the education industry across the region.
• Knowledge of key international educational markets, programs, and products.
• Experience working in a cross-cultural professional environment.
• Experience working in Salesforce or similar CRM.Application ProcessTo apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.Background Check Required--Education, Criminal, IdentityShorelight is an Equal Opportunity Employer.
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Keywords: Shorelight, Miramar , Director, Marketplace Product Sales, Executive , Miami, Florida